At ACE Creatives, a social-first ad agency, I managed clients such as Interstate Batteries, Hanes, Bali, Maidenform, AAA Auto Club Group, and New Amsterdam Vodka.
As an Associate Social Media Manager, I oversaw everything from pre-production to posting natively. When ideating content, I take trend research, unique brand voice assessment, client requests, and SOW into account to create bespoke and impactful strategies. And then I get to help them come to life! My screen time is out of control, so there's a lot of "media listening time" that goes into my trend reporting. I advise the client by providing current recommendations on adapting to new social media best practices, as well as new tools and platform updates. I lead weekly content review meetings, which include scheduling, outreach updates, and progress highlights. I've greatly grown my client-facing skills, and am passionate about building genuine client relationships.
Everything from political events to brand sentiment to platform aesthetics can impact data. In completing weekly and monthly analyses of engagement data, I consider as much of it as possible. Creating client-facing analytics decks requires relevant social research, and presenting that data involves providing context for the numbers.
Running Interstate Batteriesâ influencer campaign has had several stages, and I've spearheaded the project since the beginning. The program aimed to partner with several lifestyle influencers and invite them to share how they use Interstate in their adventurous lives. Kicking off the six-month project involved negotiating compensation, building creative trust with influencers, and coordinating social calendars. Balancing seasonal content, the launch of Interstate lithium batteries, and relevant NASCAR sponsor posts with regular influencer content was a welcome calendaring challenge. I facilitated communication throughout the project, navigating draft changes with influencers and coordinating with the client for approval. I showcased my flexibility and attention to detail, entrusted by our team to spearhead this new program.
A large part of my role in cultivating communities involved supervising, moderating, and cultivating conversations on brand accounts on platforms such as Instagram, Facebook, TikTok, X, Threads, YouTube Shorts, and BlueSky. I crafted witty and concise comments on new posts, positioning the brand right in the audience's view as they scroll comments. Targeted outreaches positively impact brand awareness and relevance, humanizing a brand and making it more accessible to an audience.
At my core, I'm a writer. I love captioning and proofing written content. With a unique and fresh brand voice, composing text posts and doing cross-platform comment outreach is a perfect way to express my creativity and attention to what's trending.
The social world is ever-changing. A trend dies overnight. I often worked on weekends and holidays, to monitor accounts and complete relevant outreach. I stayed organized to ensure punctual turnaround times on all tasks, including last-minute overnight client requests.
I produced educational and strategy-driven content for the ACE Creatives Instagram account, @hashtagacecreatives, helping creators and casual posters alike develop stronger social captions, clearer messaging, and more effective social media strategies. Check out the video below for an example of a snappy, thought-leadershipâfocused tip on crafting stronger captions.
